Aimee Kestenberg

OVERVIEW

The contemporary handbag brand brought me on as their first in-house design lead to unify and elevate their visual identity. With growth on the horizon, they needed a creative partner to build brand recognition and consistency across every touchpoint. I brought both high-level creative vision and hands-on execution to deliver clarity, structure, and renewed energy to the brand.

ROLES

• Art Direction
• Design Systems
• Brand Strategy
• Copywriting

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SELECTED BRANDED CONTENT PROJECTS

TikTok Europe

CLIENT GOAL:
Promote the 2023 European TikTok Ad Award winners while educating readers on how to leverage TikTok as a powerful marketing tool.
RESULTS:
  • Crafted an interactive article featuring seven TikTok-style video interviews of award winners.
  • Developed a custom, dynamic carousel format with contextual stats and insights.
  • Art directed the creation of two custom CGI animations by Studio PIC incorporating TikTok’s branding.
  • Tapped into TikTok’s sleek aesthetic through a custom design featuring bold typography, glass textures and full-bleed photography.
67k+
Page Views
773k+
Cross-Platform Impressions
*includes paid and organic social impressions
Link To Live Experience

Chase United

CLIENT GOAL:
Promote the Chase United Business Card and Chase United Club Infinite Card to luxury travelers, emphasizing the value of owning both cards.
RESULTS:
  • Developed a narrative centered on three key luxury travel trends, seamlessly highlighting card benefits through real-world scenarios.
  • Used interactive modules to deepen engagement by visualizing rewards.
  • Enhanced the luxe experience with full-bleed cinematic photography and video, effectively resonating with affluent travelers.
93k+
Page Views
348k+
Cross-Platform Impressions
*includes both articles from this series
Link To Live Experience

Mastercard

CLIENT GOAL:
Educate readers on the benefits of open banking for small businesses while showcasing Mastercard’s expertise and innovative financial technology.
RESULTS:
  • Produced a scannable, interactive narrative with impactful data integration showcasing Mastercard’s impact on small business growth.
  • Art directed seven custom animated illustrations by Studio Ianus to visualize complex financial technology concepts.
  • Crafted a custom design incorporating Mastercard’s vibrant brand colors, bold geometry, and modern sans-serif type for a streamlined visual experience.
84k+
Page Views
7.6M+
Cross-Platform Impressions
*includes all 3 articles from this series as well as paid and organic social impressions
Link To Live Experience

Bluejeans by Verizon

CLIENT GOAL:
Showcase BlueJeans Studio’s business value and provide actionable insights on leveraging video production to strengthen relationships with consumers and employees.
RESULTS:
  • Created an engaging, profile-driven story featuring video creators Sophia Li and Edgar Esteves.
  • Leveraged existing video assets from these top creators to produce an eye-catching animated header video.
  • Employed interactive cards to highlight key quotes in a digestible format that tapped into social media UI.
  • Developed a modern visual design approach incorporating bold sans-serif typography, custom animations, and the brand's striking gradient color palette.
369k+
Page Views
1.2M+
Cross-Platform Impressions
*includes paid and organic social impressions
Link To Live Experience

THE CHALLENGE

Despite having a logo, typeface, and color palette selected, the brand lacked cohesion. Inconsistent creative across channels diluted brand recognition and made production inefficient, slowing the team’s ability to scale.

THE SOLUTION

I built a flexible, scalable brand system from the ground up—defining how typography, color, photography, and motion work together across channels. New toolkits, storytelling formats, and templates allowed the team to execute faster and more consistently, while also elevating the overall brand polish.
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PAID ADS
EMAIL MARKETING
ORGANIC SOCIAL
Collaborators: Aimee Kestenberg, Kira Bogan, Amanda Burt, Grace Gibson, Ellie Hueneke, Christine Yoo, Tammi Kestenberg

OTHER PROJECTS

Meghan Donovan Creative 2025